This channel is located in the social media feed called WeChat Moment, under the app’s “Discover’ tab, users can explore top-trending videos from celebrities, vloggers, craftsmen, etc. Tencent launched a short-video feature for its WeChat dubbed Channels (视频号 in Chinese).
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If you’re looking for different sides of Chinese people and culture, I suggest you can download both TikTok and Kuaishou, to see the difference. Chinese from lower-tier cities are more of Kuaishou users instead of TikTok (or DouYin), which is why the style of the content from Kuaishou is a bit different to TikTok.
It is also starting to push into other areas such as e-commerce.Įven though I think TikTok is still the better one in this short video market of China, Kuaishou actually has its own strength, which is the power user profile from lower-tier cities of China. Kuaishou’s apps now have 769 million monthly active users. In 2013, Kuaishou launched the short video and social media platform and then went live its own live-streaming function in 2016. Kuaishou, another Chinese short video app company, was founded in 2011 and started out as a mobile app called GIF Kuaishou, which lets users create animated images called GIFs (graphics interchange format). There is a feature called Duets which allows users to add their own video to an existing video with the original content’s audio, which has sparked many of these trends. I have been seeing a variety of trends that have risen within TikTok during the past few years, including memes, lip-synced songs, and comedy videos. TikTok was launched later, I remember it’s 2017. In fact, TikTok is an international version of Douyin, originally released in the Chinese market in September 2016. TikTok hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. I believe I don’t need to do much introduction for this phenomenal app TikTok, known in China as Douyin (Chinese: 抖音 pinyin: Dǒuyīn), which is the most popular short video sharing platform owned by one of the biggest Chinese companies ByteDance.
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